The original documents were scanned as an image. The original file can be downloaded at the link above.

Sample UFOC


^f^r^h*** ***c \YOUNG REMBRANDTS FRANCHISE, INC. ' RflflDI^<iitS \\                An Illinois Corporation

(Imm Drawing ?wwj            ^^^JS?

Elgin, Illinois 60123

(847) 742-6966 or (866)300-6010

The Franchisee will provide art classes and teach art techniques to preschool and elementary school children.

The Initial Franchise Fee for a standard Gold Franchise is $31,500. The estimated initial investment required is from a low of $39,500 to a high of $48,800. The initial investment estimate . does not include rent for a business location as we expect you to operate the business from your home. Under certain circumstances (described in Item 5 of the Offering Circular) you pay a lower initial franchise fee.







Information comparing franchisors is available. Call the state administrators listed in Exhibit I or your public library for sources of information.

REGISTRATION OF THIS FRANCHISE BY A STATE DOES NOT MEAN THAT THE STATE RECOMMENDS IT OR HAS VERIFIED THE INFORMATION IN THIS OFFERING CIRCULAR. If you leam that anything in this Offering Circular is untrue, contact the Federal Trade Commission and your State administrator listed in Exhibit I.

Effective Date in California:________________, 2006



Item                                                                                                                   Page

1          THE FRANCHISOR, ITS PREDECESSORS AND AFFILIATES                         1

2          BUSINESS EXPERIENCE                                                                            2

3          LITIGATION                                                                                               3

4          BANKRUPTCY                                                                                          4

5          INITIAL FRANCHISE FEE                                                                           4

6          OTHER FEES                                                                                              5

7          INITIAL INVESTMENT                                                                               7


9          FRANCHISEE'S OBLIGATIONS                                                                   10

10        FINANCING                                                                                               11

11        FRANCHISOR'S OBLIGATIONS                                                                   12

12        TERRITORY                                                                                               16

13        TRADEMARKS                                                                                           17


15        OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISED BUSINESS                                                                            20

16        RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL                           20


18        PUBLIC FIGURES                                                                                       25

19        EARNINGS CLAIMS                                                                                   26

20        LIST OF OUTLETS                                                                                      29

21        FINANCIAL STATEMENTS                                                                         31

22        CONTRACTS                                                                                             31

23        RECEIPTS                                                                                                  31


A        Franchise Agreement**

B        Territory Development Agreement

C        Guaranty

D        Financial Statements

E        List of Franchisees and Former Franchisees

F         Operations Manual Table of Contents

G        Franchise Brokers

H        Franchisee Disclosure Questionnaire

I.         List of State Administrators and Agents for Service of Process

J.        Terms of Use for Young Rembrandts Franchisee Extranet

K.       State Addendum

Receipt of Final Form Agreements

Offering Circular Receipts (2)


Definitions from the Franchise Agreement have the same meaning in the Offering Circular and the Exhibits.


Young Rembrandts Franchise, Inc. ("we", "us", "our" or "ours" or "the Company") is an Illinois corporation incorporated on December 2, 1997, with principal office at 23 North Union Street, Elgin, Illinois 60123. Our agent for service of process is identified in Exhibit I.

In 1988, Ms. Bette Fetter, our Secretary and Founder, began a business known as Young Rembrandts, Inc. which was incorporated in Illinois on September 2, 1994 (the "Affiliate"). Ms. Fetter, along with her husband Bill Fetter, who joined the Affiliate's business in 1992 and who currently serves as our President and Treasurer, designed our business concept, format, and method of operations. Since March 9, 1988, the Affiliate has offered and performed in Illinois and Wisconsin the identical services to be offered to the public by you. The address of the Affiliate is 23 North Union Street, Elgin, Illinois 60123.

We offer the sale of franchises to an individual or entity. "You", "your" and "yours" as used in this Offering Circular will refer to the individual who buys the franchise or the entity that buys the franchise if you are a corporation, partnership or limited liability company and all of the individual owners of the entity. If you are an entity, all of your owners must sign a guaranty which means that all of the provisions of the Franchise Agreement also will apply to your owners. (See Item 15)

We have developed, and we own the system to be franchised (the "System") described in the Franchise Agreement (the "Agreement") which is Exhibit A to this Offering Circular. You will operate within a specific Territory which will be described in your Franchise Agreement.

As a Young Rembrandts franchisee, you offer to sell and provide drawing classes, including instruction in artistic techniques, primarily to elementary and preschool children in private schools, public elementary schools, day care centers, Montessori schools and local community recreational departments. Once a month we will provide you with weekly lesson plans we have prepared for your use during the following month. The lesson plans will include instructions and drawings.

Classes that take place in schools will typically not be conducted when the schools are not in session, with some exceptions. However, park districts and day care centers typically offer classes throughout the year. Additional camp curriculum is provided to you for conducting classes at other locations during times when elementary schools are not in session. Operations and marketing of the business should be conducted throughout the year.

Although you are not required to have artistic skills, these skills are desirable. Each of your staff, however, is required to have these skills. You are not required to own or lease any office space or studio; since the schools or centers will provide a suitable classroom for the lessons. You can operate the franchise from your home.

The customers are most likely to be parents of preschool and elementary school age children who desire quality, professional art classes for their children. You may have competition from other local, regional and national companies offering other art education programs for children in similar locations. The market for art education programs for children is developed in some major metropolitan areas, but is undeveloped in other areas. You can also expect competition from independent private artists, art schools, and specialty arts and crafts stores. Before you sign a franchise agreement, you should survey your

YROC 3/06


market to determine what local competition exists and the perceived quality of their programs and -----materials^ ---------------------------- -------- - - ■-          .....                     .....

Our standard franchise offering is the Gold Franchise with which you will be granted a protected territory that includes at least 75 public and private elementary schools. We may grant a Silver Franchise with a protected territory containing a lesser number of elementary schools in certain rural areas which do not have 75 public and private elementary schools within a reasonable geographic area for providing the Young Rembrandts services or in non-rural areas in limited circumstances where 75 public and private elementary schools do not exist within the desired territory. We determine in what geographic area we will grant a Silver franchise.

You have the option of entering into a Territory Development Agreement (the "TDA") with us under which you reserve the right to open additional franchises within a specified territory. The TDA is attached as Exhibit B to this Offering Circular.

You must meet the requirements of the state regulatory agency which licenses preschools and day care centers in your state in order to be able to provide classes in a preschool or day care center. The requirements may include a background check, physical examination or testing, and/or finger printing of you and your teachers. You must also conduct background checks on all of your employees before they begin teaching. Regardless of any information which you may receive from us, you must on your own investigate and determine what federal, state and local laws and regulations apply to the operation of your Young Rembrandts franchise.

Before you sign a franchise agreement, you should investigate the school districts in your local area to determine if any barriers exist that may either prevent you from operating in certain schools or may make it more difficult for you to do so. It has come to our attention that a small number of school districts have a policy that only non-profit organizations are permitted to conduct classes on school property or solicit customers through the school. However, we have not found this to be the case generally.

We began actively offering and selling franchises in 2001. We currently have a policy of paying our franchisees a referral fee if they refer a prospective franchisee to us and it results in a franchise sale. Neither we nor the Affiliate has ever franchised any other type of business. Neither we nor the Affiliate has ever operated any other type of business.


President/Treasurer/Founder/Director: Bill Fetter

Mr. Fetter has been our President, Treasurer and Director since our inception in December 1997. He has also served as Vice President and Treasurer of our Affiliate from March 1,1992 to present.

Secretary/Founder/Director: Bette Fetter

Ms. Fetter has served as our Secretary and a Director since our inception in December 1997, She has also served as President and Director of our Affiliate from March 9,1988 to present.

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-Director of Franchise Qperartons:-Kim Swanson         --------- -                                 -----"

Ms. Swanson has been employed by us since January 2002, most recently as our Director of Franchise Operations and previously as Franchise Development and Director of Training and Support. Ms. Swanson was employed by our Affiliate from August 1998 to December 2001, initially as an Area Coordinator/Teacher and then as Area Manager/Office Manager.

Director of Design and Marketing: Joelyn Rogers

Ms. Rogers has been our Director of Design and Marketing since January 2002. She has also served as Trainer and Franchise Coordinator. She was hired by our Affiliate in August 1995 as instructor and later serves as Area Coordinator. From August 2001 to December 2001 she was a web designer for Office in Glenview, Illinois. From May 1999 to the present she has worked in banquets for Randall Oaks Golf Club in Dundee, Illinois.

Director of Franchise Support: Madeline Morgenroth

Ms. Morgenroth has been our Director of Franchise Support since December 2004, and has worked for us in franchise support since January 2004. She was hired by our Affiliate in January 1999 as a teacher. From September 2000 to January 2004 she also served our Affiliate as Field Representative, Trainer and Area Coordinator.

Franchise Brokers: See Exhibit G to the Offering Circular.


On October 9,1005, a former franchisee, Marianne Gammon, filed a lawsuit against us, our president Bill Fetter and other unnamed defendants in the Superior Court of California, County of Sacramento, Gammon vs. Young Rembrandts Franchise, Inc., Bill Fetter and Does 1-100, Case No. 05AS04688. Ms. Gammon has alleged breach of contract, fraud and deceit, negligent misrepresentation, violations of the California Franchise Investment Law, and unfair trade practices against all of the defendants. She seeks a declaratory action to stop enforcement of the non-competition clauses, damages in an unspecified amount, a permanent injunction, attorney's fees and costs and other unspecified relief. On January 11, 2006, we filed an answer and affirmative defenses and filed a cross-complaint against Ms. Gammon alleging breach of contract, quantum meruit, fraudulent concealment and unfair competition. We are seeking compensatory damages, punitive damages, a permanent injunction, attorney's fees and costs and other relief. Ms. Gammon filed an answer and affirmative defenses to the cross-complaint on January 31, 2006. No trial date has been set.

Other than the 1 case above, no litigation is required to be disclosed in this Offering Circular.

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Franchise Broker

Litigation involving any of our franchise brokers that is required to be disclosed in this Offering Circular is disclosed in Exhibit G to the Offering Circular.


No person previously identified in Items 1 or 2 of this Offering Circular has been involved as a debtor in proceedings under the U.S. Bankruptcy Code required to be disclosed in this Item.


For our standard Gold Franchise, you pay an Initial Franchise Fee of $31,500 by certified or cashier's check when you sign the Agreement. In limited areas, we will grant a Silver Franchise. If you are purchasing a Silver Franchise, you pay an Initial Franchise Fee of $28,500 when you sign the Agreement.

If you already own a franchise and are purchasing an additional franchise, you will pay an initial franchise fee of $26,500. We give a $3,000 discount on the initial franchise fee to qualified employees who have been employed by us or our affiliate for a rrunimum of 1 year.

If you fail to satisfactorily complete the Initial Training and we terminate the Agreement for that reason, we will refund the initial franchise fee you paid less our expenses related to you (including the cost of recruiting, training and providing materials) not to exceed 50% of the initial franchise fee upon your delivery to us of a signed release. Otherwise, the fee is non-refundable.

Territory Development Agreement.

You must sign 1 Franchise Agreement and pay the $31,500 initial franchise fee when you sign the Territory Development Agreement

We charge a non-refundable Territory Development Fee which you must pay in a lump sum when you sign the Territory Development Agreement. The fee is determined by multiplying the number of additional franchises you will open by $13,250, which is one-half of the initial franchise fee for additional franchises. As you open each additional franchise, you must sign the then current, standard franchise agreement and pay $ 13,250 for the balance of the initial franchise fee.

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Due Date



10% on first $75,000 in Gross Revenue and 8% on Gross Revenues in excess of $75,000 each year from August 1 through July 31. For the Gold Franchise, you must pay a minimum monthly royalty of $250 for 1st and 2nd year, $400 for 3rd and 4th year, and $500 during years 5 through 10. For the Silver Franchise, you must pay a minimum monthly royalty of $250 for 1st and 2nd year, $300 for 3rd and 4th year and $350 during years 5 through 10.

On the 10th day of each month for all Gross Revenue received during the preceding calendar month

Obligation to pay royalty begins on the day you open for business. Obligation to pay the minimum monthly royalty begins the fust full calendar month that is at least 30 days after the date you complete the initial training program. Payments are to be made by electronic funds transfer or by check. Gross Revenues means total receipts for services rendered by you, less applicable sales, use or service taxes.

National Marketing Fee

Up to 2% of Gross Revenues

On the 10th day of each month for the preceding calendar month

Payable once the National Marketing Fund is established.

Late Fees

10% of unpaid amounts plus interest of highest legal rate or 154%

Upon billing

Payable if royalty or national marketing fees are not paid by the 15* day of the month

Transfer Fee plus Broker Fees

$5,000 plus fee charged by broker, if applicable

Before transfer

Transfer fee payable to us when you sell your franchise. Covers initial training for the buyer. You must also pay any broker's fees due on the sale.

Renewal Fee


Upon signing renewal agreements

Payable to us if you renew your franchise at the end of the initial term.

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Name of Fee1


Due Date


Additional Training

Currently $3,000 per trainee over 2 trainees for initial training

Prior to training

We provide initial training to the first 2 people at no charge. You must also pay the expenses incurred by your employees in attending this training, including travel, room and board and compensation.

Annual Conference fee

We determine the fee each year in advance. The fee is to defray our costs for the conference. For 2006, estimated to be $550 to $800 per person.

Before conference begins

You must attend the annual conference. If you fail to attend, you must still pay the conference fee. If we do not hold the conference, you do not pay.


If the Royalty Fee has been underpaid by more than 3%, you pay us 3 times the amount due, plus our cost of audit and other costs and l'/2% interest-per month on the underpayment. If you have underpaid by less than 3%, you pay us the amount due plus our costs and Wi% interest per month on the underpayment.

Upon billing

Payable if audit of your books reveals a deficiency in your payments or if audit necessary due to your failure to report.


Our costs and damages

When we bill you

You must defend and indemnify us from claims.

Insurance Reimbursement

Our cost

Upon demand

If we purchase insurance for you after you fail to do so.

Attorneys' Fees

Reasonable fees and costs

When awarded by court

If we must bring a suit or proceeding to enforce the Agreement.

Cross Territory Fine

$200 per class

Upon demand

Payable for each class you conduct in another franchisee's territory after the completion of the class session in progress at the time the new franchisee purchases the territory. Fine is in addition to our right to terminate for breach.

h All Fees are payable to us and are non-refundable, unless otherwise expressly stated.

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■payment ?.■-■;-?'mm't;?' ^ -■?■■'■

To Whom Pavment Is To

Initial Franchise Fee1


Lump Sum

At Signing of




Office Equipment and Computer System2

$3,000 to $5,000

As Required by Supplier

As Required by Supplier


Travel and Living Expenses While Training

$700 to $1,700

As incurred

During Training

Airlines, Hotels & Restaurants

Miscellaneous Opening Costs

$1,000 to $2,000

As incurred

As incurred




Initial Inventory of Art Supplies

$500 to $1,000

As Required by Supplier

As Required by Supplier


Liability Insurance

$300 to $1,100

Lump Sum

Before opening

Insurance Agent

Additional Funds -First 3 Months of Operation6

$ 2,500 to $6,500

As incurred

As incurred

Third Parties


$39,500 to$48,800


Initial Franchise Fee

You pay an initial franchise fee of $31,500 if you are purchasing the standard Gold Franchise. The initial franchise fee for a Silver Franchise offered in limited areas is $28,500. The initial franchise fee for additional franchises is $26,500. The initial franchise fee paid by certain qualified employees is $28,500. See Item 5. You pay the fee when you sign the Franchise Agreement. If your franchise is terminated by us for your failure to satisfactorily complete the initial training, we will refund the initial franchise fee less the amount to cover our costs incurred for you but not to exceed 50% of the initial franchise fee.


You must purchase computer hardware and software (see Item 11), fax machine, copy machine and a telephone for use in operating the franchise business. This equipment must be purchased following our specifications.

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Training Expenses

You are not charged an additional fee for you to attend initial training. You must arrange for transportation and pay the expenses for meals and lodging incurred in attending the initial training program. The total cost will depend on how far you must travel and the type of accommodations you choose. This estimate is based on 1 person attending training. You will also be required to attend supplemental initial training after you have been in operation for 3 months. The travel and living expenses for attending supplemental initial training are not included in the estimate provided.

4 Miscellaneous Opening Costs

This estimate includes legal and accounting fees, utility expenses, costs for obtaining required certifications or licenses, and other miscellaneous opening costs.

5 General Liability Insurance

You must purchase the general liability insurance required by us. The estimate is for a 1 -year premium. The cost of insurance will vary based on the types and limits of the insurance you purchase, your location, your driving record, and other factors affecting risk exposure.

Additional Funds

This estimate covers business-operating costs, including supplies, marketing materials, transportation, costs of promotion, utilities and minimum royalty payments. No amount has been included for employee compensation in the low estimate. The high estimate includes an amount to cover 2 part-time employees to teach classes during the first 3 months. No amount has been included for an owner's draw or salary. You may need additional funds for personal living expenses.

There is no requirement that you have an office, so there is no expense included in the above estimates for a lease. It is anticipated that you will operate the business from your home.

These figures are estimates and we can't guarantee that your expenses won't be higher. Your costs will vary depending upon various factors, including how well you follow our procedures; your business management and sales skills; competition; economic conditions; the local market for our services, and the number of classes taught, the gross billings reached during the first 3 months, and the timing of customer payments (whether paid before or at the end of a session).

We have compiled these estimates based on our Affiliate's experience in operating a Young Rembrandts business and our general business knowledge. You should review these figures carefully with a business or financial advisor before making any decision to purchase a franchise.

The refundability of initial expenses other than the initial franchise fee (discussed above), depends on the terms of agreement you reach with your vendors and suppliers.

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Territory Development Agreement

If you sign a Territory Development Agreement, you should anticipate the initial costs listed above for the first franchise you will open plus the initial fee due under the Territory Development Agreement which is $13,250 times the number of franchises you intend to open.


You must purchase promotional products with our name and/or logo, including t-shirts, sweatshirts and caps from a supplier approved by us. We and our Affiliate are currently not approved suppliers; however, we may be approved suppliers in the future.

You must follow our standards and specifications in purchasing art supplies and materials, the computer system and other office equipment, and marketing materials used in operating a Young Rembrandts business. We currently sell tri-fold boards, poster signs, and master teacher recognition pens to our franchisees for their convenience. Our revenue from the sale of these supplies in the year ending December 31, 2005 was $2,670 or less than 1% of our total revenues of $769,930.

We will provide you with the specifications and standards and lists of approved suppliers in the Operations Manual or otherwise in writing or by electronic communication. These specifications and standards relate to product quality and safety, consistency, reliability, frequency of delivery, financial capability, and customer relations.

If you want to use any of the above items of any brand and/or from a supplier which is not then approved, you must first notify us and submit sufficient information, specifications and samples concerning the brand and/or supplier as we request for our determination of whether the brand complies with our specifications and standards and/or the supplier meets our approved supplier criteria. We may charge you a reasonable fee to cover our costs in making this determination. We will notify you of whether or not the proposed brand and/or supplier is approved within a reasonable time. If we later revoke the approval of a brand or supplier previously approved, we will notify you in writing and you must then cease making purchases of the brand or from the supplier.

The cost of equipment, materials and supplies purchased from us or in accordance with our specifications or from approved suppliers represents 22% to 27% of your total purchases in establishing your franchise, and 5% to 10% of your total purchases in operating the franchise.

You must use the weekly lesson plans and camp lesson plans provided by us and must follow the lesson plans pursuant to our instructions. You cannot use your own lesson plans or lesson plans from any other source. You do not pay any additional fees for the lesson plans.

We may develop proprietary or customized software for use in the operation of the Young Rembrandts business. If proprietary or customized software is developed and implemented into the Young Rembrandts System, you will be required to purchase or license the software and ongoing maintenance and support services from us or a third party we designate. We expect to complete development of a scheduling software customized for the Young Rembrandts System in 2006. Once developed, you will be required to use it in operating your Young Rembrandts business.



We may negotiate preferred pricing purchase arrangements from suppliers for the benefit of franchisees. We do not currently receive payments from approved suppliers with respect to your purchases, but reserve the right to do so. You will receive no material benefits from these purchases from approved suppliers other than lower product prices.

You must purchase liability and automobile liability insurance in the amount of $1,000,000 and other insurance as described in detail in Article XII of the Franchise Agreement and in the Operations Manual. The insurance coverage requirements may be modified by us. We will give you notice of any modifications. You must furnish us with evidence of insurance coverage.




Section of Franchise Agreement (and Paragraph of TDA, if applicable)

Item in Offering Circular

a. Site selection and acquisition/lease

No obligation


b. Pre-opening purchases/leases

Section 5.2


c. Site development and other pre-opening requirements

No obligation


d. Initial and ongoing training

Sections 5.1 and 5.5

Items 6 and 11

e. Opening

Sections 6.2 and 6.3 (Par. 5 of TDA)

Item 11

f. Fees

Sections 4.2.E, 5.1 and Article 9 (Par. 2 and 3 of TDA)

Items 5 and 6

g. Compliance with standards and policies/Operations Manual

Section 5.3, Article VII

Item 11 and Exhibit F

h. Trademarks and proprietary information

Articles 7 and 8 (Par. 9 of TDA)

Items 13 and 14

i. Restrictions on

Products/services offered

Sections 5.8 and 6.6

Item 16

j. Warranty and customer service requirements

Section 5.7


YR CA ADDEND. 3/06                                           10


Section of Franchise Agreement (and Paragraph of TDA, if applicable)

Item in Offering Circular

k. Territorial development and sales quotas

Section 3.3 (Par. 4 of TDA)

Item 12

1. Ongoing product/services purchases

Sections 5.2 and 6.6

Item 8

m. Maintenance, appearance and remodeling requirements

Sections 6.4 and 6.5


n. Insurance

Article 12

Item 7

o. Advertising

Article 10

Items 6, 7 and 11

p. Indemnification

Section 11.3

Item 6

q. Franchisee's

participation/management/ staffing

Sections 6.10 and 6.11

Item 15

r. Records/reports

Article 13

Item 6

s. Inspections/audits

Section 13.3

Item 6

t. Transfer

Articles 14 and 15 (Par. 7 of TDA)

Items 6 and 17

u. Renewal

Sections 4.2 and 4.3

Item 17

v. Post-termination obligations

Article 17

Item 17

w. Non-competition covenants

Article 18

Item 17

x. Dispute resolution

Articles 19 and 20 (Par. 12 of TDA)

Item 17 and Cover Page


We do not offer any direct or indirect financing if you are purchasing your first Young Rembrandts franchise. We do not guarantee any of your purchases, leases, contracts or other obligations.

If you are an existing franchisee purchasing an additional franchise, we may finance your initial franchise fee. We determine in our discretion to whom we will offer financing. If we do offer to finance your initial franchise fee, we will allow you to pay the initial franchise fee over a one year period in 4 quarterly installments. We will not require you to sign a note or give a security interest or guaranty or to waive any rights or legal defenses. You can prepay at any time without penalty. If you do not pay the initial franchisee fee, we can terminate your franchise.



ITEM 11 --------------                              FRANCHISOR'S OBLIGATIONS

Except as listed below, we need not provide any assistance to you.

Pre-Qpening. Before you begin your business we will:

(1)       No real estate purchase or lease is required. We estimate that you should be able to open the franchise within 30 days after signing the Agreement depending on when the next training program will be conducted and time of year. If you sign a Franchise Agreement near the end or after the school year, you may not begin conducting classes at elementary schools until the beginning of the next school year; however, you should begin marketing for business immediately and should be able to begin conducting classes in day care centers that have year round programs. You must open for business within 90 days after signing the Agreement or your franchise agreement may be terminated. (Section 6.2). We do not approve your business location and expect that you will operate your business from your home.

(2)       Give you written specifications for the computer system, equipment, art materials and supplies, and other products to be purchased by you and a listing of approved suppliers, and give you advice with respect to these specifications (Section 5.2).

(3)       Lend you a copy of the Operations Manual ("Manual") which currently includes a Franchise Manual and an Employee Manual. (Section 5.3). The approximate number of pages of the Manual is 245 plus forms. The Table of Contents of the Manual is at Exhibit F.

(4)       Train you and 1 additional person in the operation of the Business (Section 5.1). You must attend and satisfactorily complete the 5 day Initial Training Program as shown below:

Initial Training Program


Time Begun

Instructional Material

Hours of



(Note 2)

Hours of



Instructor (Note 3)

Introduction, History & Philosophies




Training Staff

Sales & Marketing

Note 1




Training Staff

Daily Operations





Training Staff






Training Staff


Note 1




Training Staff

Teaching & Sample Classes

Note 1

Manual, Videos



Training Staff

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Time Begun

Instructional Material

Hours of



(Note 2)

Hours of



Instructor (Note 3)


Note 1




Training Staff

Business Management

Note 1




Training Staff

Monthly Reporting Procedures

Note 1




Training Staff


Note 1




Training Staff

Note 1: Many of the aspects of the training are integrated so that there are no definitive starting and stopping times.

Note 2: During the Initial Training Program, you may be required to complete homework assignments outside of the classroom training.

Note 3: The training program is currently conducted by Kim Swanson. The experience of Kim Swanson is discussed in Item 2 above. Kim Swanson has worked in all areas of the Young Rembrandts business since being hired by our affiliate in August 1998. The following people currently assist in the training:

Joie Rogers is our Director of Design and Marketing. Her experience is discussed in Item 2 above. She has worked in all areas of the business with a concentration on curriculum development and marketing.

Madeline Morgenroth is our Director of Franchise Support. She has been employed by us or our affiliate since January 1999 and has worked as a teacher, trainer/supervisor and manager.

Cindy Funk teaches the accounting portion of the training program. She has worked for our affiliate since 1999 and currently manages the Accounting Department.

Sue West is our Affiliate's Quality Specialist. She has been employed by our Affiliate since 1999 and has worked as a teacher and field trainer.

Specific instructors are subject to change or substitution. During on-the-job training you may also work with teachers of our affiliate.

Initial Training is provided at our Home office or other location we designate in the Chicago, Illinois metropolitan area. Training is conducted approximately 4 to 5 times per year.

If we determine that it is necessary, you must return to our Home Office or other location we designate in the Chicago, Illinois metropolitan area for 2 days of Supplemental Initial Training in the classroom sometime during your fourth or fifth month of operation. The Supplemental Initial Training will include a review of the topics covered during the Initial Training Program and other topics relating to the operation of a Young Rembrandts franchise. The staff that conducts the Initial Training will also conduct

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the Supplemental Initial Training.

We do not charge you extra for your Initial Training or Supplemental Initial Training which you must attend and satisfactorily complete. We do not charge for a second person to attend Initial Training or Supplemental Training if they attend the training within 2 years of the date you sign the Franchise Agreement. You must pay travel and living expenses for you and your attendees for the training at our headquarters. However, if you want us to provide training to more than 2 people, you must pay us a Training Fee for each additional person and training is subject to availability.

(5)      Provide you with initial advertising copy and lay-out for you to use in preparing your own customized marketing materials. (Section 5.4)

(6)      Assist you in identifying a Territory within which you will conduct the Business (Section 4.1) and, if you elect to enter into a TDA, the territory of the TDA.

(7)      You must purchase or tease computer hardware and software which meet our specifications. You must keep current with software upgrades. Our current specifications are set forth below:

Pentium III or Pentium 4 processor (no AMD, no celeron)

Minimum of 512 MB of RAM

Ethernet network card

High-speed internet connection Router (recommended brands: Microsoft, Netgear, or

Linksys) configured properly (may need professional consultation) Monitor, at least 15" Printer, standard black print laser Flat bed scanner

Quick Books Pro Software (2004 or later) for bookkeeping Digital Camera (3.2 megapixels or above) Microsoft Office 2003 or later (including the following software: Word, Excel, Outlook,

Publisher) Microsoft Windows XP Operating System (firewall must be configured, automatically

configured with Service Pack 2) Norton Antivirus Protection Software 2005 or later (automatic update must be configured,

automatic scheduled scans must run daily) Data back-up plan (scheduled to back-up daily, weekly, monthly, yearly; 2 copies saved, 1

off-site); on-line back-up options are available.

Before you attend the initial training program, you must on your own arrange for and attend computer training as necessary for you to be proficient in the use of the required computer software.

You must have access to the Internet via a DSL line. We will provide you an e-mail address that you must use in promoting and operating your business and in commumcating with us. You must sign the Terms of Use for the Young Rembrandts Franchisee Extranet. We may require you to upgrade or update your computer hardware or software at any time during the term of the Franchise Agreement if we determine that the hardware or software is insufficient for the efficient operation of the Business or is incompatible with our computer system. We may require you to purchase or license proprietary or customized software we may develop for use in operating a Young Rembrandts business and to enter into

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ongoing maintenance and support agreements. In 2006 we expect to complete development of a

-----scheduling software customized for the Young-Rembrandts System which you will be required to use.

Training in the use of the software will be covered during the Initial Training Program. We may access the information or data stored on your computer system.

B.        Opening and Post-Opening. During the operation of the Business, we:

(1)      will provide weekly lesson plans for 48 out of 52 weeks each year which you must use and follow exactly as defined in the materials. We will also periodically provide camp lesson plans for use in camps at park districts, schools and other locations. (Section 5.8).

(2)    will (i) conduct inspections to ensure compliance; (ii) upon your written request, provide advisory and other services; (iii) provide additions to the System as made available to other franchisees; (iv) provide modifications to the Manual; (v) provide forms you use to report information we require; (vi) make staff available for consultation on operational problems; and (vii) send Customer Satisfaction cards or make phone calls to your customers (Sections 5.6 and 5.7).

(3)      may develop advertising, promotional and marketing programs and materials for the Young Rembrandts System. (Section 10.1)

(4)      may conduct refresher-training programs at our headquarters or other location we designate at our expense. We may require you or your manager to attend these programs no more than once a year. You must pay your travel and living expenses (Section 5.5.A),

(5)      may hold an Annual Conference of franchisees. You must attend the Annual Conference. If you have more than one franchise, your required manager must also attend the Annual Conference. You must pay us the Annual Conference fee even if you fail to attend. You must pay the travel and living expenses you and your manager incur in attending the Annual Conference. We do not have to conduct an Annual Conference.

We will adrninister the national marketing fund (the "National Marketing Fund") once it is established. We will give you at least 60 days notice before we you must begin paying your National Marketing Fund contribution and we will advise you of the amount you are currently required to contribute (up to 2%). The National Marketing Fund will be for the creation and development of advertising and marketing programs as we deem necessary or appropriate to advertise or promote Young Rembrandts franchises. Young Rembrandts businesses owned by us or our affiliates will contribute to the National Marketing Fund on the same basis as franchisees. We expect to establish the National Marketing Fund in 2006.

We direct all advertising, marketing and promotional programs financed by the National Marketing Fund, with sole discretion over the creative concepts, materials, and endorsements used in them, and the geographic, market, and media placement and allocation of the programs. You agree that the National Marketing Fund may be used to pay the cost of preparing and producing written, audio and video advertising materials; administering national, regional or local advertising programs including, direct mail and other media advertising, and employing advertising agencies to assist in those activities; establishing and mamtaining a web site for the franchise system; supporting public relations, market research and marketing activities; providing advertising, marketing and promotional materials or Young Rembrandts franchisees. The National Marketing Fund will not be used to solicit the sale of franchises.

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The National Marketing Fund will be accounted for separately from our other funds and will not "be used to defray any of our general operating expenses, except for any reasonable salaries, administrative costs and overhead we may incur in activities reasonably related to the administration of the National Marketing Fund and its advertising, marketing and promotional programs (including, conducting market research, preparing advertising, marketing and promotional materials, and collecting and accounting for contributions to the National Marketing Fund). We may spend in any fiscal year an amount greater or less than the total contribution of all franchises to the National Marketing Fund in that year. The National Marketing Fund may borrow from us or other lenders to cover deficits of the National Marketing Fund or invest any surplus for future use by the National Marketing Fund. All interest earned on monies contributed to the National Marketing Fund will be used to pay advertising, marketing and promotional costs of the National Marketing Fund before other assets of the National Marketing Fund are expended. We will prepare an annual statement of monies collected and costs incurred by the National Marketing Fund and will furnish it to you on written request.

The National Marketing Fund is intended to maximize recognition of the Marks and patronage of Young Rembrandts businesses. Although we will endeavor to use the National Marketing Fund to develop advertising, marketing and promotional materials, and to place advertising in a manner that will benefit all Young Rembrandts franchisees, we have no obligation to ensure that expenditures by the National Marketing Fund in or affecting any geographic area are proportionate or equivalent to contributions to the National Marketing Fund by each Young Rembrandts franchisee operating in that geographic area or that any Young Rembrandts franchisee will benefit directly or in proportion to its contribution to the National Marketing Fund from the development of advertising, marketing and promotional materials or the placement of advertising. We assume no direct or indirect liability or obligation to you with respect to the maintenance, direction, or administration of the National Marketing Fund. We may discontinue or reestablish the National Marketing Fund. If the National Marketing Fund is discontinued, all amounts remaining in the National Marketing Fund on the date of discontinuance will be distributed to franchisees in proportion to their respective contributions for the most recent 6 months.


You will be granted a protected Territory in which to operate the Business. If you are purchasing our standard Gold Franchise, there will be a minimum of 75 public and private elementary schools (schools which provide instruction for any of kindergarten through 5th grade) located within the Territory. In certain areas where it is not feasible to grant a territory with at least 75 schools, we may grant a Silver Franchise with a Territory which has less than 75 schools. The territory for the Silver Franchise will include a minimum of 40 public and private elementary schools. The Territory will be described in an exhibit to the Franchise Agreement.

We will not establish in your Territory any other franchised or company-owned Young Rembrandts business offering art classes using the Marks. We can establish within and outside of the Territory businesses offering similar services and products using different marks. We may establish other channels of distribution for similar services and products using the Marks within or outside of your Territory, including the Internet.

You may not conduct classes in another franchisee's territory and other franchisees must not conduct



classes in your Territory. If you are conducting classes in an area that has not been granted to another

-----franchisee and the area is later granted to a new franchisee as part of thenew franchisee's territory, you

must turn over the classes once the new franchisee has completed initial training and at the end of the current session of the classes being conducted in the new franchisee's territory

Once your business has been in operation for at least 12 months, your exclusive rights to the Territory and your right to continue to operate the franchise are dependent upon you maintaining Gross Revenues sufficient to generate an average monthly royalty payment of at least $500. If over a period of 6 consecutive months your royalty payments do not average at least $500 per month, after giving you notice to cure and an additional 6 month period in which to increase your Gross Revenues so that your royalty payments average at least $500 per month, we can terminate your exclusive rights to the Territory or we can terminate your franchise rights. For the Silver Franchise, once you have been open for business for at least 12 months, you must maintain Gross Revenues sufficient to generate an average monthly royalty payment of at least $350. If we terminate your exclusive rights to the Territory, we may ourselves operate in or may grant other parties the right to operate in the Territory granted to you.

Territory Development Agreement

Under the Territory Development Agreement you are granted a territory in which you have the right to develop an agreed upon number of Young Rembrandts franchises during the term of the Territory Development Agreement ("TDA Territory"). The TDA Territory will be negotiated by you and us. The size of the TDA Territory will depend on how many franchises you have agreed to develop. During the term of the Territory Development Agreement, we will not grant any franchise or ourselves operate any Young Rembrandts business within the TDA Territory. We can establish within and outside of the TDA Territory businesses offering similar services and products using different marks. We may establish other channels of distribution for similar services and products using the Marks within or outside of your TDA Territory, including the Internet.


We grant you a non-exclusive right and license to use, within the Territory only, the mark Young Rembrandts and any other current or future service marks, trademarks, or logos which are used with the Young Rembrandts System ("Marks"). On March 3, 1998, an application for registration of "Young Rembrandts" on the Principal Register was filed with the United States Patent and Trademark Office ("PTO") by Bette Fetter. The PTO trademark examiner initially refused registration of the Mark in October 1998 due to the existence of several other registered marks which may be confusingly similar to our Mark. The marks cited by the PTO were "Rembrandt" for artists' colors, oil and water colors, "Rembrandt" for artists' pastel crayons, and "Young Rembrandts" for art reproduction services in connection with reproducing children's art into ceramic tiles and ashtrays. The application was suspended by the PTO in May 1999. The rights to the Marks, including the pending application were assigned to Young Rembrandts Franchise, Inc. in September 2001. We are currently pursuing various avenues in an attempt to ultimately obtain a registration. However, we currently do not know whether registration of our Mark will be possible.

By not having a Principal Register federal registration, for "Young Rembrandts", we do not have certain presumptive legal rights granted by a registration. If we are unable to obtain a federal registration, it may

YROC 3/06


become necessary to use a substitute mark. If we require you to modify or discontinue use of the -principal Mark or to use asubstitute Mark due to a claim by any third party claiming superior rightsor a claim by a governmental entity that our use of the Mark is objectionable or prohibited, we will reimburse you for your out-of-pocket expenses for changing the Mark. This shall not apply to the use of additional Marks developed for use with the Young Rembrandts System.

As of the date of this Offering Circular, we have obtained the following state service mark registrations for the mark "Young Rembrandts."


Registration Number

Registration Date



August 11, 2005



January 20,2004



September 28, 2004



January 15,2004



January 27,2004



February 19, 2004



January 15,2004



February 11,2004



February 23, 2004



June 4, 2004



January 16,2004

North Carolina


February 17, 2004



February 1,2005



January 23,2004



August 4,2005


February 22, 2005



February 2,2004



August 30,2005

We will apply for additional state service mark registrations as we determine is appropriate.

There are no agreements limiting our right to license you the Marks. We have licensed the use of the Marks to our affiliate for its operation of its Young Rembrandts businesses.

You must follow our rules when you use the Marks. You cannot use any of the Marks as a part of an entity name nor in connection with an unauthorized product or service.

You must immediately notify us in writing of any apparent infringement or challenge to your use or our ownership of the Marks and of any claim by any person of any rights in the Marks or in any similar name. We will take the action we think is appropriate. You will assist us in any hearings or suits to protect the Marks.

We will reimburse you for your costs and damages for defending the Marks if you give us timely notice of any claim against you with respect to the Marks.

To our knowledge, there are no infringing uses that would materially affect your use of the Marks, nor are

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The original documents were scanned as an image. The original file can be downloaded at the link above.