The original documents were scanned as an image. The original file can be downloaded at the link above.

Sample UFOC

Mis Plna. Moras Mam:

. TM


(a Texas corporation)

10999 Petal Street, Suite 200

Dallas, Texas 75238


Dept. of Corporations-PSS UNIT-San Francisco Office

MAR 3 0 2007

ThP franchise relates to the operation of quick service food establishments ("Stores") that sell

range from $132,300 to $189,550, exclusive of real estate acquisition costs. See Item t. also pay certain ongoing fees and expenses. See Item 6.




information comparing franchisors is available. Ca.l your state franchise administrator or your public library for sources of information.

protection agency.

Date of Issuance: See the following FTC Cover Page and State Registrations Page for the

Date of Issuance and State Effective Dates.

Pizza Patrbn, Inc. UFOC 2007





(a Texas corporation)

10999 Petal Street, Suite 200

Dallas, Texas 75238

(972)613-8000 www.pizzapatron.com

To protect you, we've required your franchisor to give you this information. We haven't checked it, and don't know if it's correct. It should help you make up your mind. Study it carefully. While it includes some information about your contract, don't rely on it alone to understand your contract. Read all of your contract carefully. Buying a franchise is a complicated investment. Take your time to decide. If possible, show your contract and this information to an advisor, like a lawyer or an accountant. If you find anything you think may be wrong or anything important that's been left out, you should let us know about it. It may be against the law.

There may also be laws on franchising in your state. Ask your state agencies about them.


Date of Issuance: March 27, 2007

Pizza Patr6n, Inc. UFOC 2007



This Offering Circular is registered, on file or exempt from registration in the following states with franchise registration and disclosure laws:







New York


Pizza Patr6n, Inc. UFOC 2007


The State of Michigan prohibits certain unfair provisions that are sometimes in franchise documents. If any of the following provisions are in these franchise documents, the provisions are void and cannot be enforced against you:

(a)        A prohibition against you joining an association of franchisees.

(b)       A requirement that you assent to a release, assignment, novation, waiver or estoppel which would deprive you of rights and protections provided under the Michigan Franchise Investment Law. This does not preclude you, after entering into a franchise agreement, from settling any and all claims.

(c)        A provision that permits Pizza Patron, Inc. to terminate your franchise prior to the expiration of its term except for good cause. Good cause includes your failure to comply with any lawful provision of the Franchise Agreement and to cure such failure after being given written notice thereof and a reasonably opportunity, which in no event need be more than 30 days, to cure such failure.

(d)        A provision that permits Pizza Patron, Inc. to refuse to renew your franchise without fairly compensating you by repurchase or other means for the fair market value at the time of expiration, of your inventory, supplies, equipment, fixtures and furnishings. Personalized materials which have no value to Pizza Patron, Inc. and inventory, supplies, equipment, fixtures, and furnishings not reasonably required in the conduct of the franchise business are not subject to compensation. This provision applies only if:

(i) The term of the franchise is less than five years; and

(ii) You are prohibited by the Franchise Agreement or other agreement from continuing to conduct substantially the same business under another trademark, service mark, trade name, logotype, advertising or other commercial symbol in the same area subsequent to the expiration of the franchise or if you do not receive at least six months advance notice of Pizza Patron Inc.'s intent not to renew the franchise.

(e)       A provision that permits Pizza Patron, Inc. to refuse to renew the franchise on terms generally available to other franchisees of the same class or type under similar circumstances. This provision does not require a renewal provision in the Franchise Agreement or other agreement.

(f)        A provision requiring that arbitration or litigation be conducted outside of Michigan. This does not preclude you from entering into an agreement, at the time of the arbitration, to conduct arbitration at a location outside of Michigan.

(g)       A provision which permits Pizza Patron, Inc. to refuse to permit a transfer of ownership of the franchise, except for good cause. This provision does not prevent Pizza Patron, Inc. from exercising a right of first refusal to purchase the franchise. Good cause includes, but is not limited to:

(i) The failure of the proposed transferee to meet Pizza Patron Inc.'s then-current reasonably qualifications or standards.

(ii) The fact that the proposed transferee is a competitor of Pizza Patron, Inc.

(iii) The unwillingness of the proposed transferee to agree in writing to comply with all lawful obligations.

Pizza Patr6n, Inc. UFOC 2007

(iv) The failure of the franchisee or proposed transferee to pay any sums owing to Pizza Patron, Inc. or to cure any default in the Franchise Agreement existing at the time of the proposed transfer.

(h) A provision that requires you to resell to Pizza Patron, Inc. items that are not uniquely identified with the franchisor. This does not prohibit a provision that grants Pizza Patron, Inc. a right of first refusal to purchase the assets of a franchise on the same terms and conditions as a bona fide third party willing and able to purchase those assets, nor does it prohibit a provision that grants Pizza Patron, Inc. the right to acquire the assets of a franchise for the market or appraised value of such assets if you have breached the lawful provisions of the Franchise Agreement and have failed to cure the breach in the manner provided in (c), above.

(i) A provision which permits Pizza Patron, Inc. to directly or indirectly convey, assign, or otherwise transfer its obligations to fulfill contractual obligations to you unless provision has been made for providing the required contractual services.

The fact that there is a notice of this offering on file with the Attorney General does not constitute approval, recommendation, or endorsement bythe Attorney GeneraL

Any questions concerning this notice should be directed to the Michigan Department of Attorney General, Consumer Protection Division, Antitrust and Franchise Unit, 670 Law Building, Lansing, Michigan 48913 (517) 373-7117.

Pizza Patr6n, Inc. UFOC 2007



1.         THE FRANCHISOR, ITS PREDECESSORS AND AFFILIATES....................................1

2.         BUSINESS EXPERIENCE.............................................................................................3

3.         LITIGATION.........................................................................................'...........................4

4.         BANKRUPTCY................................................................................................................4

5.         FRANCHISEE'S INITIAL FRANCHISE FEE...................................................................5

6.         OTHER FEES.................................................................................................................5

7.         INITIAL INVESTMENT....................................................................................................8

8.         RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES..............................9

9.         FRANCHISEE'S OBLIGATIONS...................................................................................11

10.       FINANCING.............................................................................-.:...........■-.-................13

11.       FRANCHISOR'S OBLIGATIONS.................................................................................13

12.       TERRITORY.....................................................................................................,...........21

13.       TRADEMARKS.............................................................................................................23

14.       PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION...............................25

15.       OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS..............................................................................................25

16.       RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL.......................................26


18.       PUBLIC FIGURES........................................................................................................32

19.       EARNINGS CLAIMS.....................................................................................................32


21.       FINANCIAL STATEMENTS..........................................................................................40

22.       CONTRACTS................................................................................................................41

23.       RECEIPT.......................................................................................................................39




B.         DEVELOPMENT AGREEMENT (including state specific addenda)

C.         FRANCHISE AGREEMENT (including state specific addenda)





Pizza Patr6n, Inc.

UFOC 2007                                                                                                                                                                               i







Pizza Patron, Inc., Its Predecessor and Affiliates. Pizza Patron, Inc. offers the franchises we describe in this Offering Circular. For simplicity, we refer to Pizza Patron, Inc. as "Pizza Patron" or by a first person plural pronoun ("we", "us" and "our"). "You" means the individual or business entity (corporation, partnership, etc.) that buys a franchise. Except for sole proprietorships, "you" does not include a business entity's owners.

Pizza Patron is a Texas corporation with its home office at 10999 Petal Street, Suite 200, Dallas, Texas 75238. Pizza Patron does business under its corporate name; it does not operate or conduct business under any other name. Our agents for service of process are listed in Exhibit E. We were incorporated in August 2002 and began offering franchises in November 2002. We have never engaged in any business except franchising and providing services to Pizza Patr6n franchises.

Antonio Swad created the Pizza Patron concept and opened the first Pizza Patron Store in 1986. When he incorporated Pizza Patron in August 2002, he transferred ownership of the Pizza Patron service marks and business system to us. He still owns and operates five Pizza Patrdn Stores. Mr. Swad may be considered our predecessor. His business address is the same as ours. Mr. Swad, individually, has never offered franchises in any line of business. Until January 2003, he was the principal owner and chief executive officer of Wingstop Restaurants Inc. ("WRI"), the franchisor of a chain of restaurants that feature chicken wings and operate under the Wingstop® name. Wingstop Restaurants Inc. began offering franchises in May 1997. Mr. Swad sold his interest in WRI in January 2003 and is no longer affiliated with that company. We do not have any affiliates that supply goods or services to you.

Pizza Patron's Business and Description of the Franchise. We sell and service franchises to operate Pizza Patron establishments (which we refer to as "Stores"). We do not engage in or franchise any other line or type of business. As of December 31, 2006, there were 59 Stores in operation, 54 operated by franchisees and five by Antonio Swad.

Pizza Patron establishments (which we refer to as "Stores") offer pizza in two sizes, with a variety of toppings. They also sell soft drinks and other non-alcoholic beverages. Although Stores offer traditional pizza products, they cater primarily to Hispanic customers. All Store service personnel speak Spanish, and Store menus are printed in both Spanish and English. Stores sell their products for customer carry-out and offer catering service for neighborhood celebrations (with prior written approval). They do not offer delivery service. Stores operate under the Pizza Patron® trade name and use a distinctive logo, which appears in the middle of this Offering Circular's cover page.

A Pizza Patr6n franchise entitles you to operate one Store at an approved location. Our Development Agreement governs a Store's development phase. The Development Agreement gives you the right to obtain a franchise for your Store after you complete our site location

Pizza Patr6n, Inc. UFOC 2007


procedures and sign a lease for a location we have approved. As soon as you sign the lease, you must also sign a Franchise Agreement for the Store. Your Development Agreement also states the terms on which you may develop more than one Store, if we allow you to become a multi-Store operator.

You must operate your Store under the business system and operating procedures we developed, as described in our Operations Manual. We have developed a proprietary blend of spices for our pizza sauce, which you must purchase from a supplier we designate. You must buy your carry-out pizza boxes from the same supplier. You must purchase cheese from the supplier we designate, and you must use flour and other pizza ingredients that meet our grade and quality specifications. Unless you are an individual who will operate your own Store, you must hire a General Manager who either has roots in the neighborhood where your Store is located or is willing to move into the neighborhood and establish community relations there.

Stores are designed to be located in shopping centers in neighborhoods populated predominantly by Hispanic residents. They typically occupy from 900 to 1,400 square feet of leased retail space. Stores include a small waiting area for carry-out customers. The waiting area features Latino background music and the Store exteriors display distinctive bilingual signage.

Stores market their products predominantly to Hispanic customers in middle class neighborhoods. Mr. Swad's Stores have not experienced sales fluctuations that can be attributed to seasonal factors. This experience may not be typical of seasonal sales variations other Store operators may experience. Restaurants typically encounter lower sales after major consumer spending seasons (Christmas and the start of the school year) and during the winter, especially in colder regions of the nation.

Stores compete generally with all kinds of quick service food establishments, including the major pizza chains. We are aware of only one other pizza concept, based in Downey, California, that caters to the Hispanic community.

Industry Specific Regulation

The restaurant industry is heavily regulated. The U.S. Food and Drug Administration, the U.S. Department of Agriculture and various state and local health departments administer and enforce laws and regulations that govern food preparation, food service and restaurant sanitation. Also, many of the laws, rules and regulations that apply to businesses generally, such as the Americans With Disabilities Act, Federal Wage and Hour Laws and the Occupation, Health and Safety Act, also apply to restaurants. State and local agencies regularly inspect restaurants to ensure that they comply with these laws and regulations.

The federal Clean Air Act and various implementing state laws require certain state and local areas to meet national air quality standards that limit emissions of ozone, carbon monoxide and particulate matters, including emissions from commercial food preparation. Some areas have also adopted or are considering proposals that would regulate indoor air quality.

We recommend that you check with your state and local agencies to determine which laws apply to the operation of a Store in your area. You should consider these laws and regulations when evaluating your purchase of a franchise.

Prior Business Experience of Pizza Patron and its Predecessor. Antonio Swad opened the first Pizza Patron Store in 1986 and currently operates five Stores as a sole proprietor. He

Pizza Patr6n, Inc. UFOC 2007


incorporated Pizza Patron in August 2002 to sell and service Pizza Patron franchises, and has served as our chief executive officer and as sole member of our Board of Directors since that time. We began offering franchises in November 2002.

Mr. Swad has worked in the restaurant industry all his adult life. Prior to 1986, he held unit-level management positions with Ponderosa Steak Houses, McFaddin-Kendrick Corporation (an operator of night clubs), Smuggler's Inn, and Village Inn Restaurant. He opened his first Pizza Patron store in April 1986, and his first Wingstop restaurant in July 1994. Under Mr. Swad's leadership, WRI began offering franchises in May 1997, and the Wingstop chain had grown to over 90 units when Mr. Swad sold his interest in January 2003.




Chief Executive Officer and a director: Antonio Swad

Antonio Swad opened the first Pizza Patron Store in Dallas, Texas in April 1986 and currently operates five Stores as a sole proprietor. He incorporated Pizza Patr6n in August 2002 to sell and service Pizza Patrbn franchises, and has served as our Chief Executive Officer and as a member of our Board of Directors since that time. He also developed the Wingstop concept and, from November 1996 until January 2003, was the Chief Executive Officer and sole director of WRI.

Director of Brand Management: Andrew Gamm

Andrew Gamm has worked closely with Antonio Swad in developing the brand strategy for Pizza Patron. He is responsible for controlling Pizza Patron's visual brand assets and establishing core brand values with the objective of strengthening brand equity both corporately and publicly. Before joining us in February 2003, Mr. Gamm was Creative Director for LCR Group in Dallas, Texas from April 2002 until March 2003. From April 1999 until April 2002, he was Lead Production Designer for Seven Worldwide in Dallas, Texas. He has held various positions such as Creative Director, Lead Production Designer and Graphic Artist with global brand management companies such as Seven Worldwide and Schawk, Inc. Mr. Gamm has provided complex marketing solutions for companies such as Coca-Cola and has created complete branding solutions for startup restaurant concepts such as Wingstop. His experience allows him to meet the challenges of maintaining consistent brand integration across all media.

Corporate Controller: Charlotte Hargrove

Charlotte Hargrove joined us in February 2003 as Corporate Controller, a position she also held with WRI between August 2001 and February 2003. For over five years prior to joining WRI, she owned and operated Professional Bookkeeping, Inc., a bookkeeping and tax preparation company. Ms. Hargrove was certified as an Enrolled Agent with the Internal Revenue Service in 1996.

Director of Restaurant Operations: Ernesto Hernandez

Ernesto Hernandez has served as our Director of Restaurant Operations January 2004. Mr. Hernandez joined us in November 2003 as Director of New Store Development and held that

Pizza Patrc-n, Inc. UFOC 2007


position until January 2004. Mr. Hernandez was born in Mexico and attended Brigham Young University. From 1989 through 1995, he worked as a Regional Director of Operations for Domino's Pizza, helping to develop that concept in Mexico and Central America. Between 1996 and 1998, he was employed by Papa John's Pizza International as Project Manager and was instrumental in developing Papa John's stores throughout Mexico, Central America, South America and the Caribbean Islands. He joined Quizno's Subs, Inc., in 1999 as an International Franchise Business Consultant, where he provided business solutions for start-up restaurants in emerging markets until joining us in November 2003.

Director of Business Development: Guillermo Estrada-Mendizabal

Guillermo Estrada-Mendizabal joined us in October 2005 as Director of Business Development. Mr. Estrada oversees many aspects of the company's growth and strategy, including franchise opportunities and new market development. From October 2003 to May 2005, Mr. Estrada was Director of Marketing, Information and Strategic Planning for Seminis Vegetable Seeds, Inc., in Oxnard, California. From May 2000 to October 2003, Mr. Estrada was an International Sales Manager for Tyson Foods, Inc., based in Springdale, Arkansas, overseeing accounts in Latin America. Mr. Estrada was an Account Executive at Marsh & McClennan Companies in Torreon, Coahuila, Mexico from April 1997 to May 2000. Mr. Estrada was born in Mexico and received his bachelor's degree in Business Administration from Iberoamericana University.

Director of Training - Daniel Hernandez

Daniel Hernandez joined us in February 2006 as Director of Training and is responsible for the certification of every new manager, regional trainer and franchisee that joins the Pizza Patr6n family. Mr. Hernandez is a part of our traveling team that opens new stores, conducts brand compliance evaluations, provides coaching and hosts events to promote the brand. From November 2003 to December 2005, he served as a District Leader and Trainer with the LDS Social Services in Las Vegas, Nevada/From January 2003 to November 2003, Mr. Hernandez was the Assistant to the Area Director of Quizno's Latin America in Cancun, Mexico. From February 2002 to December 2002, Mr. Hernandez was a Shift Leader at Captain Cote's Restaurant in Augusta, Maine. Mr. Hernandez was raised in Cancun, Mexico, and has worked in many different areas of the QSR industry, both domestically and internationally. Mr. Hernandez was involved with the initial development of Domino's Pizza in Mexico, and has helped brands such as Subway and Captain Cote's Restaurants in the state of Maine achieve success in their respective markets.

Franchise Brokers. We do not employ franchise brokers. We do not grant subfranchises, and there are no subfranchisors of the Pizza Patron concept.



No litigation is required to be disclosed in this Offering Circular.

ITEM 4 BANKRUPTCY No person identified in Items 1 or 2 of this Offering Circular has been involved as a debtor in

Pizza Patr6n, Inc. UFOC 2007


proceedings under the United States Bankruptcy Code.



The Store franchise program always involves two types of initial fees: option fees and franchise-fees. If development rights for multiple stores are granted, the program also involves a third type of initial fee called a development fee.

The Development Agreement provides you an option to purchase a franchise for one Store. The option becomes exercisable when you secure a suitable Store site during the option period (which usually lasts 90 days). You pay an option fee of $7,500 when you sign the Development Agreement. We apply the option fee toward the franchise fee when you sign the Franchise Agreement. Otherwise, the option fee is non-refundable.

If you are an experienced multi-unit operator of quick service restaurants, we may, at our discretion, allow you to apply to develop more than one Store under your Development Agreement. If you obtain development rights for additional Stores, you must pay a development fee (in addition to the option fee) equal to $7,500 times the number of additional Stores we allow you to develop. You must pay the development fee in full when you sign the Development Agreement.

The franchise fee for your first Store is $20,000. If we allow you to develop more than one Store, your franchise fee for your second Store is $18,000 and for your third and additional Stores is $15,000 each. You must pay the franchise fee when you sign the Franchise Agreement for a Store. The Franchise Agreement provides for a credit against the franchise fee for your first Store equal to the $7,500 option fee you paid under your Development Agreement. The Franchise Agreement also provides for a credit against the franchise fee for your second and subsequent Stores equal to the per Store development fee ($7,500) you paid under your Development Agreement. :.

If you purchase an existing Store franchise, you do not pay an initial franchise fee. Instead, we receive a $5,000 transfer fee.

The initial fees described in this Item 5 are uniform in all cases. We do not refund option fees, franchise fees or development fees.

We add the proceeds from all fees described in this Item to our general working capital. We use the funds, to the extent necessary, to pay expenses we incur to provide initial services to our franchisees. Except for the fees described in this Item 5, you are not required to pay us or any person affiliated with us any funds in order to obtain a Store franchise.



Unless otherwise indicated, all fees relate to the Franchise Agreement's requirements. The table does not mention inventory purchase requirements, which we cover in Items 7 and 8.

Pizza Patr6n, Inc. UFOC 2007


Name of Fee1


Due Date

. Remarks


5% of Gross Sales

Payable weekly by automatic debit to your account on Wednesday of each week for Gross Sales during the week ended the preceding Saturday.

Gross Sales includes all revenue from your Store (including the redemption value of gift certificates and stored value cards at the time purchases are made), but excludes sales tax, coupon credits, employee discounts and proceeds from the sale of gift certificates or stored value cards (all proceeds from the sale of gift certificates and stores value cards belong to us).

Ad Fund

Not to exceed 2% of annual Gross Sales

Payable weekly the same as royalties.

Franchisees may increase the rate by majority vote (we don't vote).




Reasonable charge

Upon delivery of customized advertising materials.

If we elect to provide you customized copies of our advertising materials that show information about your Store, we may charge you a reasonable customization fee. We have not begun charging this fee.

Local Advertising

The Franchise Agreement stipulates no amount, but we recommend 4% of Gross Sales. We can set a minimum 2% of Gross Sales rate when a local co-operative forms.

Upon billing by service providers.

You must join a local cooperative, if one is formed in your market2; you must participate in all system-wide promotions and advertising campaigns.


As provided in the Operations Manual and the Summary Pages of the Franchise Agreement; we currently require general liability insurance of $1 million per occurrence, $2 million aggregate, and a $2 million umbrella, plus motor vehicle comprehensive and property insurance with combined single limits of bodily injury and property damage of not less than $1 million per occurrence.

Before your Store opens and within 10 days after each policy renewal date.

You must buy your insurance from a company with a Best's rating of A/Class VIII or better.

Pizza Patr6n, Inc.

UFOC 2007                                                                                                                                                                               6

Name of Fee1


Due Date




Upon demand by us.

You must indemnify us and our affiliates from liability for any claim based on or arising from your operation of your Store or your use of the Pizza Patr6n Web site or Intranet.

Audit Fees

Cost of audit, including travel, meal and lodging expenses of auditor.

Upon invoice.

You pay only if you have understated any year's annual Gross Sales by 1% or more.

Interest/ Late Charges

The Franchise Agreement provides for interest on past-due obligations to Pizza Patr6n and its affiliates at the lesser of (i) 2% above the commercial prime rate announced in the Wall Street Journal, or (ii) the highest rate permitted by Texas and federal law.

Due upon invoice if you pay obligations more than 5 business days late.

Transfer Fees


Prior to Effective Date of transfer.

(1)  We refund no fees. Except for local advertising charges and advertising co-op contributions, you pay all fees to us.

(2)  We are not a member of any local advertising cooperative. We therefore have no Stores that exercise voting power over any local cooperative's contribution rate or other charges. Further, no provision of the Franchise Agreement or other agreement reserves disproportionate voting power to any Stores we operate.

(3)  Neither we nor any of our affiliates sells insurance.

Pizza Patr6n, Inc. UFOC 2007














Initial Fees(2):




Franchise Fee(4)

[$ 7,500] $20,000

[$ 7,500] $15,000

Each in Lump Sum

Opt/Dev Fee:

Signing of



Franchise Fee:

Signing of



Pizza Patron, Inc. (nonrefundable)

Security Deposits'5'



Lump Sum

Per Lease/

Utility Co.


Landlord/ Utilities









Per Architecture Contract


Leasehold Improvements'7'




Contract Terms

General Contractor

Furniture, Fixtures, Equipment and Smallwares'8'



Vendor's Terms

Vendor's Terms

Approved Independent . Suppliers -




Vendor's Terms

Vendor's Terms

Approved Sign Maker

Operating Permits



Lump sum

Upon Receipt

Government Authority

Opening Inventory



Vendor's Terms

Vendor's Terms




Opening Publicity and Promotions



Per Contract

As Incurred

Independent Vendors

Additional Funds(9)




As Needed





Pizza Patr6n, Inc. UFOC 2007



(1)  The initial fees represent actual amounts; we have estimated all other amounts, based on our recent experience. For purposes of estimating costs related to real estate (rent, security deposits, leasehold improvements, etc.) we assumed that you will lease space for your Store in a shopping center. Your investment could be substantially higher if you decide to buy property for your Store or to lease space in an enclosed mall or similar high-rent facility.

(2)  You pay an option fee of $7,500 in relation to your first Store; development fees of $7,500 per Store in relation to additional Stores that you commit to develop under your Development Agreement. We credit your option and development fees against your franchise fee when you sign your Franchise Agreement, so we have shown the option/development fee amounts in brackets.

(3)  The only initial investment fee under the Development Agreement is the development fee.

(4)  The $7,500 option or development fee credit is not reflected in this figure. See note (2) above and Item 5.

(5)  Landlords typically charge a security deposit equal to one month's rent. Utility companies typically charge security deposits that vary by locale and in relation to the customer's credit history.

(6)  We have negotiated a fee arrangement with an architect who is familiar with our plans and specifications. Under this arrangement, the architect charges $3,500 for a set of plans that includes mechanical/electrical drawings (which some municipalities require to obtain a building permit), and $2,500 without mechanical/electrical drawings. In both cases the architect's services include construction management. If you choose to hire another architect or engineering service, your costs for these services could be as much as $5,000 to $8,000 higher.

(7)  The cost of leasehold improvements can vary significantly, depending on such factors as (i) whether pre-construction demolition of existing walls and partitions is required, (ii) whether the space was previously used as a restaurant and already contains facilities required by code, such as a grease trap, ventilation system and fire extinguisher system, (iv) whether, and to what extent, your landlord will provide a finish-out allowance, and (iv) regional differences in materials and labor costs. The high and low amounts reflect the net cost after any landlord finish-out allowance is applied.

(8)  The high and low amounts represent the price to buy (not lease) new equipment.

(9)  Assumes you will require the indicated amounts for rent, utilities, wages, inventory purchases, employee training, insurance premiums, debt service, legal and accounting expenses and other expenses during the initial phase of your Store's operation, which we estimate to be three months. Includes salary, travel, lodging, meal and incidental expenses for one trainee to attend our required training program, and the pre-opening wages of hourly employees.



The Franchise Agreement requires that you use our proprietary spice blend in your pizza sauce and that you purchase bags of pre-blended spices only from us or a source we designate. You are

Pizza Patr6n, Inc. UFOC 2007


required to purchase all cheese through Leprino Foods with whom we have negotiated special price terms for our franchisees. The Franchise Agreement also requires that you purchase logo-imprinted, carry-out pizza boxes from a source we designate or approve. We currently distribute our spice bags and pizza boxes from Roma Corporation ("Roma"), a broad-line grocery supplier from which you can also purchase all of your non-perishable food and paper supplies.

Except for our proprietary spice bags, logo-imprinted pizza boxes and cheese, we do not require that you purchase any goods or services from us or any other source we designate. We do not receive any license fees, rebates or other revenues from the sale of proprietary spice bags, pizza boxes or cheese to franchisees.

We insist that you use ingredients and supplies that satisfy our grade and quality standards. With the exception of our proprietary spice bags, logo-imprinted pizza boxes and cheese, we do not care where you buy your ingredients and supplies or the brands you use, so long as you comply with our grade and quality standards. As part of our initial services, we will introduce you to Roma and will help you find a local distributor of perishable ingredients that satisfy our standards. Our arrangement with Roma permits Store operators to buy commodities and supplies at discounted prices.

We maintain lists of the manufacturers or brand names of the fixtures and equipment that we specify or recommend you buy for your Store. We also maintain a list of the distributors and suppliers from whom we recommend that you buy these items and have established an arrangement under which Superior Products stocks and supplies our specified equipment and smallwares package on a turnkey basis. We require that you use a Lincoln brand pizza oven, but do not require that you buy or use other particular brands of fixtures or equipment. Except for the pizza oven, we only require that the items you select are capable of performing their intended functions in a reliable way.

You may purchase computer hardware and software from any supplier that meets the basic requirements described in Item 11.

We do not receive any rebates, commissions, revenues or other consideration from any supplier who furnishes goods or services to you or other franchisees.

We estimate that required purchases will equal approximately 2.5% to 3% of the total cost to establish your Store. We also estimate that purchases we currently require will equal approximately 13% of your ongoing operating expenses.

Supplier Approval. We do not currently designate the source from which you must purchase any ingredients, supplies, equipment or other goods, except our proprietary spice bags, logo-imprinted pizza boxes and cheese. Instead, we establish grade and quality standards and performance specifications for the goods you must purchase, and we sometimes specify ingredients by brand name. As a convenience to our franchisees, we have compiled a list of distributors and suppliers who carry fixtures and equipment that meets our specifications, and we provide you this list as part our initial services package. We also help you locate suppliers of ingredients and supplies that meet our standards and specifications. We are currently fulfilling this obligation through our arrangements with Roma and Superior Products. Except for our proprietary spice bags, logo-imprinted pizza boxes and cheese, we do not care where you buy your ingredients, supplies, fixtures or equipment, so long as you purchase products that satisfy our grade and quality standards or our brand specifications. If you wish to purchase products and equipment from someone other than a supplier we know and trust, you must tell us the source you propose to

Pizza Patr6n, Inc. UFOC 2007


use and allow us to verify that the supplier can satisfy our standards and specifications. react to your request within a reasonable time, normally 30 days.

We will

Our standards and specifications lists are part of our Operations Manual. When we change our standards and specifications, which we may do at our discretion, we will advise you of the changes by sending you revisions and supplements to the Operations Manual. Our specifications for our proprietary spice blend is a trade secret that we disclose only under a confidentiality agreement and only to the independent laboratory that blends the spices for us.

As the Pizza Patron chain grows we will continue to negotiate regional or national contracts for tomato sauce and other commodities, and may begin using a designated or approved supplier approach (which the Franchise Agreement authorizes us to do). We have not adopted formal procedures for issuing and modifying supplier approval standards, but we expect to approve suppliers on the basis of their ability to meet our specifications and quality control requirements, and their ability to supply products to franchisees at competitive prices. If we do adopt formal supplier approval standards they will become a part of our Operations Manual. We will advise you of the changes by sending you supplements to the Operations Manual. At this time, we have no plans to offer you any material benefits when you buy from a designated supplier or approved source.

The Franchise Agreement requires that you purchase various kinds of liability and workers' compensation insurance. We do not specify the companies from which you may purchase your insurance. We only require that your insurance carrier have an A.M. Best's rating of AA/III or better.

We have no purchasing or distribution cooperatives serving our franchise system. Except for the arrangements with Roma, Superior Products and Leprino Foods, we have not negotiated purchase arrangements with suppliers for the benefit of our franchisees as a group.



The following table lists your principal obligations under the Area Development Agreement and the Franchise Agreement. The table will help you find more detailed information about your obligations in these agreements and in other items of this Offering Circular. As used in the table's column headings, "DA" means Development Agreement and "FA" means Franchise Agreement.


§ in DA or FA

Item in Offering Circular

Site selection & acquisition/lease

DA: §§ 3(b), 6(b) and 6(c)

Item 11

Pre-opening purchases/leases

FA: §6(a)

Items 5, 7 and 8

Site development & other pre-opening requirements

DA: §6;

FA: §7(b) and (c)

Items 5, 7 and 11

Initial & ongoing training

FA: §§6(a)(4) and (5), 7(c)(4), 7(c)(8)

Item 11


DA: §6; FA: §7(c)(6)

Item 11

Pizza Patr6n, Inc.

UFOC2007                                                                                                                                                            11


§ in DA or FA

Item in Offering Circular


DA: §8;

FA: Summary Pages, §§3, 8(a), 8(b),

8(c), 9, 10, 13(b)(11)

Items 5, 6 and 11

Compliance with standards and policies/ Operating Manual

FA: §§5, 7 and 9(b)

Item 11

Trademarks and proprietary information1,2

FA: §§7(c)(13), 7(c)(14), 7(c)(28) and 12

Items 13 and 14

Restrictions on products/ services offered

FA: §§2(c),7(c)(12), 12(a)(3)

Items 8 and 16

Warranty & customer service requirements



Territorial development and sales quotas

DA:§§5, 6, 9; FA:§§4

Item 12

Ongoing product/ service purchases

FA: §7(c)(7)

Items 6 and 8

Maintenance, appearance and remodeling requirements

FA: §§7(b)(2), 7(b)(16), 7(b)(17) and 11(b)

Item 17


FA: §7(c)(26)

Item 6



Items 6 and 11


FA: §7(c)(27)

Item 6

Owner's participation/ management/staffing

FA: §§7(c)(10); Glossary of Terms -General Manager

Item .15

Records and reports

FA: §§7(c)(21)-(23), 7(c)(25) and 8(b)(3)

Items 6 and 17

Inspections and audits2

FA: §§7(c)(18)and7(c)(24)

Items 6 and 11


DA: §12; FA: §13

Item 17


DA: §10;

FA: §§11(b)-11(f)

Item 17

Post-termination obligations2

FA:§§11(f),12(a)(10), 12(b)(2), 17

Item 17

Non-competition covenants2

FA: §19

Item 17

Dispute resolution2

DA:§15; FA:^§24

Item 17

(1) You must ask each supervisor and Store manager to sign a confidentiality agreement in a form acceptable to us and enforceable in your state, obligating those who sign to honor the confidentiality restrictions.

Pizza Patrdn, Inc. UFOC 2007


(2) If you are a business entity, the Guaranty and Acknowledgment attached to the Franchise Agreement imposes these obligations on your general partners (if you are a partnership) or on people who own 15% or more of your voting equity (if you are a corporation or limited liability company).



We do not offer direct or indirect financing. We will not guarantee your note, lease or other obligation.



Except as listed in this Item 11, we need not provide you any assistance. Site Selection. During the Development Agreement's option period:

(1)  We provide you a list of points to look for and consider in choosing a site for your Store. [§3(a) of the Development Agreement] We do not own any real estate on which Stores are located and do not lease Store sites to franchisees.

(2)  We provide you information about a typical Store's lay-out, utility requirements and signs, and a Lease Rider that contains provisions we require in every Store lease. [§§3(a) and 3(b)(i) of the Development Agreement]

(3)  We will evaluate and critique the lease proposals you submit for our consideration and may, at our option, visit your development area to inspect the sites you propose [§3(b)(i) of the Development Agreement]. Whether or not we physically visit a proposed site, you may not proceed with negotiations to lease the site before we give you verbal authorization to do so.

(4)  We review the final draft of your Store lease to determine whether it contains particularly burdensome or restrictive terms, and advise you about the consequences of any objectionable provisions. When you have successfully negotiated an acceptable Store lease, we evidence our satisfaction with the site by signing a Franchise Agreement for your Store. [§3(b) of the Development Agreement]

Pre-Opening Assistance. Between the time you sign a Franchise Agreement and the time your Store opens:

(1)  We will furnish you a list that describes or shows the specifications for the fixtures and equipment that you must install in your Store. We will also provide your architect or general contractor information about the sequence of events and procedures that must be followed in building out and equipping a Store. [§6(a)(1) of the Franchise Agreement]

(2)  At your request (and for a separate fee), we will provide you a set of construction documents for the Store's build-out and will assist you in locating an experienced general contractor. If you elect not to use this service, we will furnish you a list that generally describes the mechanical, electrical and plumbing specifications for a Store. [§6(a)(2) of the Franchise Agreement] We are

Pizza Patr6n, Inc. UFOC 2007


currently fulfilling this obligation by pre-arranging the fee charged by an architect who is familiar with our plans and specifications. See Item 7.

(3)  We will furnish you lists of the inventory, supplies, paper goods and smallwares you will need to stock and operate your Store, together with the names of any suppliers we have designated or approved, including us and our affiliates. These lists include the quality and grade specifications that we have adopted for cheese, flour, tomato sauce and other ingredients and supplies you will need. [§6(a)(3) of the Franchise Agreement]

(4)  We will provide you a list of the qualifications a General Manager should possess. [§6(a)(4) of the Franchise Agreement]

(5)  We will provide a training program at one of Mr. Swad's Stores in Dallas, Texas. If your Franchise Agreement relates to your first Store, we will provide training without tuition charge for you and your General Manager (or for you and one other individual if you will act as the General Manager). If your Franchise Agreement relates to your second or subsequent Store, we will provide training without tuition charge for the Store's General Manager. Subject to availability of pupil space and to payment of a reasonable tuition charge, you may re-enroll or enroll others in the training program from time to time for initial or refresher training. In all cases, you must pay the travel, lodging and incidental expenses that you, the General Manager and your other trainees incur to attend the training program. We reserve the right to charge a reasonable training fee. [§6(a)(5) of the Franchise Agreement]

The following table describes our training program. The times indicated in the Hours of Training column are estimates; we plan to spend as much or little time on a particular topic as our students need to master the topic. Daniel Hernandez supervises the training program. See Item 2 for information about his background and qualifications.






Company Orientation/History

Operations Manual

1 Hr.


Daniel Hernandez

Safety and Security Workshop


1 Hr.

Classroom/ In-Store

Daniel Hernandez

Dough Management Workshop

Operations Manual



Daniel Hernandez

Product Handling, Preparation & Shelf Life

Operations Manual

1 Hr.


Daniel Hernandez

Make Line

Operations Manual

1 Hr.


Daniel Hernandez

Oven/Cut Table

Operations Manual

1 Hr.

Classroom/ In-Store

Daniel Hernandez

Point of Sale System & Cash Management

Operations Manual

1 Hr.


Daniel Hernandez

Customer Service

Operations Manual



Daniel Hernandez

Setting & Accomplishing Goals

Operations Manual

1 Hr.


Daniel Hernandez

Team Member Recruiting, Selection and Retention

Operations Manual



Daniel Hernandez

Pizza Patr6n, Inc. UFOC 2007


The original documents were scanned as an image. The original file can be downloaded at the link above.